Tag: Marketing

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …

#YallConnect Highlights

About 8-9 days ago I spent a couple of hours putting together this Storify account of the tweeted highlights of 2015 #YallConnect. At some point I hope to add my notes but since I haven’t had time to do that yet, I decided to just publish the highlights from Twitter. Here it is and I …

I’ve never been one to “toot my own horn,” as the saying goes. For most of my life I believed that my work would speak for itself and that self-promotion is, to be quite frank about it, a bit gauche. But the reality is that hard work, effort, ethical behavior and successful results are not …

Branding & The Ben Franklin Follies: Your Path to Health, Wealth & Wisdom

Health, wealth and wisdom. I see these three words as the triad that signifies both the philosophy for, and evidence of, a successful, happy and integrated life. For some people—starting with me—the words “health, wealth and wisdom” conjure up the image of Benjamin Franklin publishing proverbs of common-sense wisdom in Poor Richard’s Almanack. Early to bed, …