From March 2016 – present I have served as marketing consultant with Vulcan Security Systems, LLC, providing B2B content marketing strategy and content creation services. Vulcan Security Systems [VSS] is a Birmingham-based video security company serving the mid-size business and industrial market across Alabama. overview of work Samples of the content I’ve developed for Vulcan …
Tag: Marketing
Explaining Content Strategies & Tactics
In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …
How to Create a Social Media Content Strategy
Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the …
Impact or Reach: What Are You Seeking?
Water is a powerful force. Over time, a stream of water can carve a canyon through solid rock. A single drip from a leaky faucet can cost a homeowner hundreds of dollars in water bills. Water will make an impact. Words and Stories Can Impact Whether you’re a marketer, a social change agent, a rock …
About 8-9 days ago I spent a couple of hours putting together this Storify account of the tweeted highlights of 2015 #YallConnect. At some point I hope to add my notes but since I haven’t had time to do that yet, I decided to just publish the highlights from Twitter. Here it is and I …
Who Is Telling Your Story?
I’ve never been one to “toot my own horn,” as the saying goes. For most of my life I believed that my work would speak for itself and that self-promotion is, to be quite frank about it, a bit gauche. But the reality is that hard work, effort, ethical behavior and successful results are not …
Health, wealth and wisdom. I see these three words as the triad that signifies both the philosophy for, and evidence of, a successful, happy and integrated life. For some people—starting with me—the words “health, wealth and wisdom” conjure up the image of Benjamin Franklin publishing proverbs of common-sense wisdom in Poor Richard’s Almanack. Early to bed, …