Tag: Consulting

Recent Freelance Articles (2017)

For a little more than a year now, I’ve occasionally been hired as a freelance writer to write sponsored content articles for Alabama Media Group. These articles are published on AL.com (and possibly other digital media properties in the Advanced Digital corporate family.) Since I’m ghostwriting these articles as sponsored content, I do not have …

Writing, Law and More

You are a writer. You are called to write. You feel called to tell stories and offer messages of hope that will change lives, shine light into dark places, and spark change in the world. I know exactly how you feel. Over the years, I have come to understand that my own calling is in …

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …