In 2016-2017 I worked as a freelance writer (ghostwriter) for the Alabama Media Group to write sponsored content articles and continued my work as content marketing consultant/writer for Vulcan Security Systems LLC. The articles linked below were published on AL.com (and possibly other digital media properties in the Advanced Digital corporate family) and continue to …
Tag: Consulting
You are a writer. You are called to write. You feel called to tell stories and offer messages of hope that will change lives, shine light into dark places, and spark change in the world. I know exactly how you feel. Over the years, I have come to understand that my own calling is in …
Explaining Content Strategies & Tactics
In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …
How to Create a Social Media Content Strategy
Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the …