Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the …
Tag: Chris Brogan
Mind Meld with Copyblogger’s Brian Clark
Sometimes I think Copyblogger’s Brian Clark installed trojan horse in my computer a few years ago when I joined the Authority community. Or maybe he’s just a mind-reader. Of course, it might simply be a coincidence that has something to do with the fact that we’re both non-practicing lawyers of similar age who discovered the …
My Three Words for 2015
My three words for 2015 are: Sceptre, Beams, Orchard This year, I return to words that serve as metaphors. These three words are the windows to new opportunities and the windows that deliver illumination along the path that leads the way. Sceptre is my window to authority and the power to speak. Beams give strength, energy …
Don’t Be Brave
When I signed up for Chris Brogan’s Brave New Year course one year ago my primary intent was to learn something about how online courses work. I had an idea for a course and I figured I’d better take a few courses first, to experience the different ways an online course could be structured. Chris’s …