The Fascination Advantage

Posted by on Nov 7, 2014 in Discover, Grow, Marketing | One Comment
The Fascination Advantage

Last summer (2014), I discovered Sally Hogshead's How to Fascinate book and analysis through the many podcasts I listen to. I couldn't NOT look into it. Like I've said, I think it's a lot of fun to take these tests.

In fact, it's the results from The Fascination Advantage that prompted me to go back and start looking at other tests and to even retake the MBTI in September. Why? I was intrigued and wanted to explore the validity and reliability of this new way of assessing personality traits.

The Fascination Advantage Explained

The terms used and the structure of the report can be a bit confusing because the labels are new, but as I've reviewed the results and watched some of her videos explaining the system it started to make sense.

The Fascination Advantage emerged from Sally Hogshead's interest in learning what makes people fascinating.

The basic marketing message to promote The Fascination Advantage system is that MBTI, StrengthsFinder® and DISC explain “how you see the world.” The Fascination Advantage is supposed to reveal “how the world sees you.” I'm not sure that's exactly what it reveals, since “you” are the one answering the questions, not your colleagues, peers or friends. Despite that limitation The Fascination Advantage does provide a new way of looking at personality styles, strengths and communication preferences

Here's my plain English explanation of the The Fascination Advantage: You answer a series of questions about preferences and how you would handle or relate to a situation. These questions identify certain personality characteristics and traits.

Advantages & Archetypes

Based on your responses, your dominant personality traits and communication styles are classified into themes called “Advantages.” Your results reveal a dominant Advantage and a secondary Advantage. When you operate and communicate in ways that are consistent with your Advantages you're more comfortable, more influential, more “fascinating” to the rest of the world.

When you pair your dominant Advantage and secondary Advantage on a matrix you get a an Archetype. The Archetype is supposed to reveal “how the world sees you.”

The system is designed to provide keywords you can use to explain your dominant and secondary personality traits and modes of communication to the rest of the world. Essentially, these keywords are the adjectives you can use in personal branding and showing how you add value and contribute when you're being true to yourself.

In other words, you might say that your Fascination Advantage is tied to your authenticity, to being authentically who you are, not trying to be something else.

My Fascination Advantage Results

I took the Fascination Advantage assessment twice over the course of 6-8 weeks, using two different codes and email addresses and got nearly identical results.

In both versions, my results placed me in the Trendsetter Archetype, which is a combination of Innovation as the primary advantage and Prestige as the secondary advantage.

Innovation was my strongest advantage, with a 20% “score” both times.

Prestige was also my strongest secondary advantage in both assessments, but there was a bit of variation in the Prestige score. July results: Prestige was 18%, while in late August Prestige was reported as 19%. The late August version, also reported the Mystique “Advantage” at 19% with a caveat that a tie-breaker question put me into the Prestige category for the secondary Advantage.

So, I think it's pretty clear that the ranking of my Advantages in this system would fall like this:

  • Innovation
  • Prestige
  • Mystique

Now, what do these labels mean? I'll cover that in my next post.

Have you taken The Fascination Advantage assessment? If yes, what are your thoughts  about it? Are your results consistent with your MBTI and StrengthsFinder results?

1 Comment

  1. Rick Albee
    November 20, 2014

    I took the instrument as well. Really like the way it’s all presented and the 49 different archetypes. I came out Trendsetter also, but not sure I agree. I think I’m likely an Evolutionary, or perhaps a Provacateur, which suggests that my “Prestige” result may not have been right. I’d be interested to learn about any reliability and validity testing that has been done. I too question how the instrument reveal how others see me if, in fact, no “others” have been polled about me. Thanks for your review.

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