Category: Professional

Writing, Law and More

You are a writer. You are called to write. You feel called to tell stories and offer messages of hope that will change lives, shine light into dark places, and spark change in the world. I know exactly how you feel. Over the years, I have come to understand that my own calling is in …

What’s Been Going On?

It’s been a long year+ since my last update on this website.  It’s not that I haven’t been busy (or even blogging), but my focus as been elsewhere. I returned to the practice of law, while continuing to work on the Shine Vision as much as time would permit. From April – July of 2016, …

Dissecting a Failed Launch Strategy (2016)

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …

I’ll Take West Virginia, Please

When I stepped to the front of the classroom, Mrs. Bowen already had the big, gray behemoth powered up. I carefully positioned volume W of the World Book Encyclopedia into the image capture area and a state map appeared on the grayish white screen pulled down over a section of drab green chalkboard. I gently …

Coming Full Circle?

18 years ago—June 1997—I was in the midst of an internal struggle about what I should do next with my life. On the outside, I was a successful lawyer. I was a shareholder in my law firm and, for the first time in my life, starting to make “real” money, by which I mean that …

Shinecast Back Story-1

Picture an elementary school cafeteria, circa 1969. All the tables have been pushed to the side. The room is now Main Street, America. Sidewalks paved with shiny waxed linoleum tile provide pathways into second-grade small businesses built from appliance boxes. My First Career Day I was the owner of a radio station, blasting out 0.00125 …