Writing, Law and More

Posted by on Jun 5, 2017 in Discover, Professional | No Comments

You are a writer. You are called to write. You feel called to tell stories and offer messages of hope that will change lives, shine light into dark places, and spark change in the world. I know exactly how you feel. Over the years, I have come to understand that my own calling is in […]

What’s Been Going On?

Posted by on Jun 1, 2017 in Discover, Professional | No Comments

It’s been a long year+ since my last update on this website.  It’s not that I haven’t been busy (or even blogging), but my focus as been elsewhere. I returned to the practice of law, while continuing to work on the Shine Vision as much as time would permit. From April – July of 2016, […]

Dissecting a Failed Launch Strategy

Posted by on Apr 22, 2016 in Marketing, Professional | No Comments

This post is a reflection on a year of brand confusion and my failed strategy for launching the Shinecast® media brand.  You see plenty of blog posts about success stories and how-to-succeed in digital business, but not many about the missteps. This post is an overview into a venture that didn’t work out as planned […]

Explaining Content Strategies & Tactics

Posted by on Mar 5, 2016 in Marketing, Professional | No Comments
Explaining Content Strategies & Tactics

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain […]

How to Create a Social Media Content Strategy

How to Create a Social Media Content Strategy

  Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the […]

Teaching Through Food: Faculty Shoptalk

Posted by on Sep 26, 2015 in Professional | No Comments
Teaching Through Food: Faculty Shoptalk

For the Fall 2012 semester I proposed a faculty shoptalk on the topic of teaching through food, since the health benefits of real food and the economic benefits of a sustainable local food system are two of my favorite causes. I could easily see the value of using food as a theme to connect learning […]

I’ll Take West Virginia, Please

Posted by on Sep 26, 2015 in Grow, Professional | No Comments

When I stepped to the front of the classroom, Mrs. Bowen already had the big, gray behemoth powered up. I carefully positioned volume W of the World Book Encyclopedia into the image capture area and a state map appeared on the grayish white screen pulled down over a section of drab green chalkboard. I gently […]

Mind Meld with Copyblogger’s Brian Clark

Posted by on Sep 12, 2015 in Grow, Inspire, Professional | No Comments
Mind Meld with Copyblogger’s Brian Clark

Sometimes I think Copyblogger’s Brian Clark installed trojan horse in my computer a few years ago when I joined the Authority community. Or maybe he’s just a mind-reader. Of course, it might simply be a coincidence that has something to do with the fact that we’re both non-practicing lawyers of similar age who discovered the […]

Coming Full Circle?

Posted by on Jun 22, 2015 in Grow, Professional | No Comments

18 years ago—June 1997—I was in the midst of an internal struggle about what I should do next with my life. On the outside, I was a successful lawyer. I was a shareholder in my law firm and, for the first time in my life, starting to make “real” money, by which I mean that […]

Shinecast Back Story-1

Posted by on Apr 21, 2015 in Inspire, Professional | No Comments

Picture an elementary school cafeteria, circa 1969. All the tables have been pushed to the side. The room is now Main Street, America. Sidewalks paved with shiny waxed linoleum tile provide pathways into second-grade small businesses built from appliance boxes. My First Career Day I was the owner of a radio station, blasting out 0.00125 […]