From March 2016 – present I have served as marketing consultant with Vulcan Security Systems, LLC, providing B2B content marketing strategy and content creation services. Vulcan Security Systems [VSS] is a Birmingham-based video security company serving the mid-size business and industrial market across Alabama. overview of work Samples of the content I’ve developed for Vulcan …
Category: Content Marketing
This post is a reflection on a year of brand confusion and my failed strategy for launching the Shinecast® media brand. You see plenty of blog posts about success stories and how-to-succeed in digital business, but not many about the missteps. This post is an overview into a venture that didn’t work out as planned …
Explaining Content Strategies & Tactics
In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …
How to Create a Social Media Content Strategy
Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the …
Impact or Reach: What Are You Seeking?
Water is a powerful force. Over time, a stream of water can carve a canyon through solid rock. A single drip from a leaky faucet can cost a homeowner hundreds of dollars in water bills. Water will make an impact. Words and Stories Can Impact Whether you’re a marketer, a social change agent, a rock …
About 8-9 days ago I spent a couple of hours putting together this Storify account of the tweeted highlights of 2015 #YallConnect. At some point I hope to add my notes but since I haven’t had time to do that yet, I decided to just publish the highlights from Twitter. Here it is and I …
In the last post I introduced Sally Hogshead’s The Fascination Advantage and explained the basic premise of her system to analyze and classify communication styles and personality traits. If you’re following along, this is another of a series of posts where I explore the results of various personality and strengths assessments I’ve done through the …
The Fascination Advantage
Last summer (2014), I discovered Sally Hogshead’s How to Fascinate book and analysis through the many podcasts I listen to. I couldn’t NOT look into it. Like I’ve said, I think it’s a lot of fun to take these tests. In fact, it’s the results from The Fascination Advantage that prompted me to go back …
From Sorority Webmaster to Blogger
Back in 1996, I launched what today’s marketers would call a brand journalism initiative to tell the story of the Alpha Gamma Chapter of Delta Zeta via the “world wide web.” Websites in the early days (1995-2000) were mostly static brochures, consisting of a few pages, maybe 5 at most. As the chapter’s alumnae adviser …
Client Confidentiality & The Era of Personal Branding
I began my professional life as a business lawyer. I am honored and proud to be a lawyer and proud of the work I did as a lawyer during the 12 or so years that I practiced. I love thinking through legal problems and solving legal puzzles. That said, I don’t like to sit behind …