Category: Marketing

Dissecting a Failed Launch Strategy (2016)

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …

#YallConnect Highlights

About 8-9 days ago I spent a couple of hours putting together this Storify account of the tweeted highlights of 2015 #YallConnect. At some point I hope to add my notes but since I haven’t had time to do that yet, I decided to just publish the highlights from Twitter. Here it is and I …

My Fascination Archetype

In the last post I introduced Sally Hogshead’s The Fascination Advantage and explained the basic premise of her system to analyze and classify communication styles and personality traits. If you’re following along, this is another of a series of posts where I explore the results of various personality and strengths assessments I’ve done through the …

Last summer (2014), I discovered Sally Hogshead’s How to Fascinate book and analysis through the many podcasts I listen to. I couldn’t NOT look into it. Like I’ve said, I think it’s a lot of fun to take these tests. In fact, it’s the results from The Fascination Advantage that prompted me to go back …

Between the years of 2000 and 2002, I launched what today’s marketers would call a brand journalism initiative to tell the story of the Alpha Gamma Chapter of Delta Zeta via the “world wide web.” Websites in those days were mostly static brochures, consisting of a few pages, maybe 5 at most. But I envisioned …

I’ve never been one to “toot my own horn,” as the saying goes. For most of my life I believed that my work would speak for itself and that self-promotion is, to be quite frank about it, a bit gauche. But the reality is that hard work, effort, ethical behavior and successful results are not …