Recent Freelance Articles (2017)

For a little more than a year now, I’ve occasionally been hired as a freelance writer to write sponsored content articles for Alabama Media Group. These articles are published on AL.com (and possibly other digital media properties in the Advanced Digital corporate family.) Since I’m ghostwriting these articles as sponsored content, I do not have …

Writing, Law and More

You are a writer. You are called to write. You feel called to tell stories and offer messages of hope that will change lives, shine light into dark places, and spark change in the world. I know exactly how you feel. Over the years, I have come to understand that my own calling is in …

What’s Been Going On?

It’s been a long year+ since my last update on this website.  It’s not that I haven’t been busy (or even blogging), but my focus as been elsewhere. I returned to the practice of law, while continuing to work on the Shine Vision as much as time would permit. From April – July of 2016, …

Dissecting a Failed Launch Strategy (2016)

This post is a reflection on a year of brand confusion and my failed strategy for launching the Shinecast® media brand.  You see plenty of blog posts about success stories and how-to-succeed in digital business, but not many about the missteps. This post is an overview into a venture that didn’t work out as planned …

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain …

  Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the …

Water is a powerful force. Over time, a stream of water can carve a canyon through solid rock. A single drip from a leaky faucet can cost a homeowner hundreds of dollars in water bills. Water will make an impact. Words and Stories Can Impact Whether you’re a marketer, a social change agent, a rock …

For the Fall 2012 semester I proposed a faculty shoptalk on the topic of teaching through food, since the health benefits of real food and the economic benefits of a sustainable local food system are two of my favorite causes. I could easily see the value of using food as a theme to connect learning …

I’ll Take West Virginia, Please

When I stepped to the front of the classroom, Mrs. Bowen already had the big, gray behemoth powered up. I carefully positioned volume W of the World Book Encyclopedia into the image capture area and a state map appeared on the grayish white screen pulled down over a section of drab green chalkboard. I gently …

Sometimes I think Copyblogger’s Brian Clark installed trojan horse in my computer a few years ago when I joined the Authority community. Or maybe he’s just a mind-reader. Of course, it might simply be a coincidence that has something to do with the fact that we’re both non-practicing lawyers of similar age who discovered the …