Explaining Content Strategies & Tactics

Posted by on Mar 5, 2016 in Marketing, Professional | No Comments
Explaining Content Strategies & Tactics

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain […]

How to Create a Social Media Content Strategy

How to Create a Social Media Content Strategy

  Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the […]

Teaching Through Food: Faculty Shoptalk

Posted by on Sep 26, 2015 in Professional | No Comments
Teaching Through Food: Faculty Shoptalk

For the Fall 2012 semester I proposed a faculty shoptalk on the topic of teaching through food, since the health benefits of real food and the economic benefits of a sustainable local food system are two of my favorite causes. I could easily see the value of using food as a theme to connect learning […]

I’ll Take West Virginia, Please

Posted by on Sep 26, 2015 in Grow, Professional | No Comments

When I stepped to the front of the classroom, Mrs. Bowen already had the big, gray behemoth powered up. I carefully positioned volume W of the World Book Encyclopedia into the image capture area and a state map appeared on the grayish white screen pulled down over a section of drab green chalkboard. I gently […]

Mind Meld with Copyblogger’s Brian Clark

Posted by on Sep 12, 2015 in Grow, Inspire, Professional | No Comments
Mind Meld with Copyblogger’s Brian Clark

Sometimes I think Copyblogger’s Brian Clark installed trojan horse in my computer a few years ago when I joined the Authority community. Or maybe he’s just a mind-reader. Of course, it might simply be a coincidence that has something to do with the fact that we’re both non-practicing lawyers of similar age who discovered the […]

Coming Full Circle?

Posted by on Jun 22, 2015 in Grow, Professional | No Comments

18 years ago—June 1997—I was in the midst of an internal struggle about what I should do next with my life. On the outside, I was a successful lawyer. I was a shareholder in my law firm and, for the first time in my life, starting to make “real” money, by which I mean that […]

Shinecast Back Story-1

Posted by on Apr 21, 2015 in Inspire, Professional | No Comments

Picture an elementary school cafeteria, circa 1969. All the tables have been pushed to the side. The room is now Main Street, America. Sidewalks paved with shiny waxed linoleum tile provide pathways into second-grade small businesses built from appliance boxes. My First Career Day I was the owner of a radio station, blasting out 0.00125 […]

When Things Don’t Turn Out As Expected, Part 2

Posted by on Nov 26, 2014 in Grow, Professional | No Comments

Hard decisions are hard, usually because they are based on incomplete information. Even when the choice seems to be the right now, we aren’t in control of all the variables that can impact that choice. A better title for this post might be: When Integrity Trumps Common Sense. Background I want to preface all of […]

When Things Don’t Turn Out Like You Expected, Part 1

Posted by on Nov 25, 2014 in Grow, Professional, Professional Portfolio | No Comments

In the early Fall of 2007 I returned to the practice of law. At the time, I hoped to build a new practice focused on internet issues, intellectual property and start-up ventures growing out of research at The University of Alabama. I rejoined Rosen Harwood, P.A., in Tuscaloosa, where I’d been a shareholder before leaving […]

What’s Your Moral Personality?

Posted by on Oct 20, 2014 in Grow, Professional | No Comments
What’s Your Moral Personality?

We all have a smorgasbord of personality traits, a preferred style or preference for decision-making, and a values system that governs (or at least shapes) our choices. As I continue my series that looks at the common thread between the results of various interests, style and personality tests (validated and otherwise) that I’ve taken over […]