Explaining Content Strategies & Tactics

Posted by on Mar 5, 2016 in Marketing, Professional | No Comments
Explaining Content Strategies & Tactics

In my last post, I set out to explain my approach to digital content strategy development, which ties everything back to specific business goals and objectives using the POSTT approach: People, Objectives (as in Objectives for the Content Strategy), Strategies, Technologies and Tactics. This post is the companion piece, where I want to further explain […]

How to Create a Social Media Content Strategy

How to Create a Social Media Content Strategy

  Social media offers new channels of communication to serve existing customers and clients and reach new prospects. The challenge is this: Unless you have a meaningful plan to use social media to achieve some outcome, you’re probably spending time and money in the least effective way possible. So that’s why I focused on the […]

Impact or Reach: What Are You Seeking?

Posted by on Dec 10, 2015 in Inspire, Marketing | No Comments
Impact or Reach: What Are You Seeking?

Water is a powerful force. Over time, a stream of water can carve a canyon through solid rock. A single drip from a leaky faucet can cost a homeowner hundreds of dollars in water bills. Water will make an impact. Words and Stories Can Impact Whether you’re a marketer, a social change agent, a rock […]

#YallConnect Highlights

Posted by on Jun 23, 2015 in Marketing | No Comments

About 8-9 days ago I spent a couple of hours putting together this Storify account of the tweeted highlights of 2015 #YallConnect. At some point I hope to add my notes but since I haven’t had time to do that yet, I decided to just publish the highlights from Twitter. Here it is and I […]

My Fascination Archetype

Posted by on Nov 8, 2014 in Discover, Grow, Marketing | No Comments

In the last post I introduced Sally Hogshead’s The Fascination Advantage and explained the basic premise of her system to analyze and classify communication styles and personality traits. If you’re following along, this is another of a series of posts where I explore the results of various personality and strengths assessments I’ve done through the […]

The Fascination Advantage

Posted by on Nov 7, 2014 in Discover, Grow, Marketing | One Comment
The Fascination Advantage

Last summer (2014), I discovered Sally Hogshead’s How to Fascinate book and analysis through the many podcasts I listen to. I couldn’t NOT look into it. Like I’ve said, I think it’s a lot of fun to take these tests. In fact, it’s the results from The Fascination Advantage that prompted me to go back […]

From Sorority Webmaster to Blogger

Posted by on Oct 15, 2014 in Grow, Marketing | One Comment
From Sorority Webmaster to Blogger

Between the years of 2000 and 2002, I launched what today’s marketers would call a brand journalism initiative to tell the story of the Alpha Gamma Chapter of Delta Zeta via the “world wide web.” Websites in those days were mostly static brochures, consisting of a few pages, maybe 5 at most. But I envisioned […]

Client Confidentiality & The Era of Personal Branding

Posted by on Oct 14, 2014 in Marketing, Professional | No Comments
Client Confidentiality & The Era of Personal Branding

I began my professional life as a business lawyer. I am honored and proud to be a lawyer and proud of the work I did as a lawyer during the 12 or so years that I practiced. I love thinking through legal problems and solving legal puzzles. That said, I don’t like to sit behind […]

Who Is Telling Your Story?

Posted by on Oct 13, 2014 in Inspire, Marketing | No Comments
Who Is Telling Your Story?

I’ve never been one to “toot my own horn,” as the saying goes. For most of my life I believed that my work would speak for itself and that self-promotion is, to be quite frank about it, a bit gauche. But the reality is that hard work, effort, ethical behavior and successful results are not […]

Branding & The Ben Franklin Follies: Your Path to Health, Wealth & Wisdom

Posted by on Nov 12, 2013 in Marketing | No Comments

Health, wealth and wisdom. I see these three words as the triad that signifies both the philosophy for, and evidence of, a successful, happy and integrated life. For some people—starting with me—the words “health, wealth and wisdom” conjure up the image of Benjamin Franklin publishing proverbs of common-sense wisdom in Poor Richard’s Almanack. Early to bed, […]